Want to know what people are listening to this summer in Minneapolis? Take to the streets, literally.
Go for a walk downtown and watch for passing cars. Try to decipher what's coming out of that beat-up sedan with the windows rolled down, the one with the speaker rattling to the point of incoherence. See if you can make out the song, its perceived frequency and pitch falling as the car sweeps by.
Granted, it's a fairly rare sight in my adopted home of Minnesota. Nobody wants to be exposed to the elements. My friends and I noticed how few cars were blasting music on the glorious weekend that followed April's cruel blizzard. The snow had melted, the sun was shining and all I heard was one lousy Foo Fighters tune.
Couldn't be me. Catch me behind the driver's wheel and you're sure to hear whatever the local hip-hop station has in rotation. Pass by my apartment on a humid day and there's a good chance I'll be out on the balcony, blasting something funky from a Bluetooth speaker. Give me enough beverages and an aux cord and you'll have a hard time getting it back.
For the past five years, I've chronicled my personal search for Song of the Summer (SOTS) on social media, in my college newspaper column and via my personal blog.
I always kick it off by posting about the season's first big song, usually in April or May. A month or so later, I'll weigh in again with a comprehensive list, outlining the various contenders with arguments for and against. Then I take to Facebook and provide updates on which songs have risen and which ones have fallen off. Yes, Billboard magazine is the ultimate SOTS arbiter. But I'm an independent by nature; I like to pick my own song.
I was there for the "Get Lucky" vs. "Blurred Lines" battle of 2013, for the initial rush (then irritation) of Iggy Azalea's "Fancy" in 2014, for the undisputed joy brought by "Trap Queen" in 2015. I saw Drake do his "One Dance" in 2016 and Calvin Harris get his "Slide" on the following year. (Some will think I'm not qualified to cover SOTS, having not picked "Despacito" for 2017. Well, if you've listened to Latin pop radio in the past 15 years, you've heard "Despacito" a million times before.)
To my ear, the sound for Summer 2018 is optimistic, with earnest representations of what the United States (and, erm, Canada) have to offer. I like Kacey Musgraves' "High Horse" and a pair of Drake tracks. But I'll predict I'll go with "I Like It" by Cardi B, an artist who was but a blip on most of the country's radar this time last year. I usually announce the winner on social media at the end of August.