The company that brought Bruno Mars and Taylor Swift to the Houston Super Bowl has landed a deal with Mystic Lake Casino for four nights of entertainment during Super Bowl LII.
Nomadic Entertainment Group, the traveling concert and party producers, will build a second pop-up venue for 9,000 fans at Mystic Lake Casino in Prior Lake for high-end concerts.
It had previously announced club space under construction in the former Minneapolis Armory near U.S. Bank Stadium, where the Super Bowl will be played Feb. 4.
Nomadic calls events in its venues "white-glove" experiences. Concerts at the Prior Lake venue, called "Club Nomadic," begin Feb. 1 and run through game day. The 64,000-square-foot building will feature tiered seating designed to get viewers close to the performers.
The Super Bowl in Houston featured a Nomadic pop-up venue for the first time. Besides Mars and Swift, that venue featured performances by the Chainsmokers and Sam Hunt as well as a surprise appearance by Snoop Dogg. Nomadic venues include extensive VIP spaces with tickets that cost at least $175.
The Houston club also had a strict dress code: no sneakers or T-shirts.
While reviews of the music were overwhelmingly positive for the Houston shows, fans complained about lines that lasted 20 minutes for drinks and three times as long to catch rides home after the shows.
Jack Murphy, Nomadic Entertainment president, said in a statement that in the two Twin Cities venues, he aims to "exceed" the "vigor" of the Houston concerts. The company brands itself as "personal, premium, elevated."
