The Timberwolves introduced a new basketball boss on Monday, and while Gersson Rosas didn't go so far as to poke fun at the team's style of play under Tom Thibodeau, he mentioned "modern basketball" at least a half-dozen times when discussing his plan.
So read between the lines.
The term "culture" has become so ingrained in the sports world vernacular that every coach and team executive has made it Chapter 1 in their operational manual.
Rosas likely experienced cultural shock when examining the way the Wolves play compared to the team he just left, the Houston Rockets.
The Rockets represent the definition of modern basketball: Pace and space and three-point shooting until your heart's content, or your arm becomes sore.
Houston launched 3,721 three-pointers this season, easily the most in the NBA. The Timberwolves took 2,357 threes. That represents a staggering difference in philosophy when one team shoots 1,364 more three-pointers than another in one season.
Rosas, the new president of basketball operations, promised not to turn the Wolves into "Houston North," but he also vowed that changes are coming.
"We want to be strategic, and we want to play to our strengths," he said. "A lot of it has to do with roster. But I think you're going to see a lot of similarities in how the modern game is being played."