NIL: Times changing quickly for college athletes. What’s happening at the University of Minnesota?

This series of stories by Star Tribune reporters explains and measures the impact of the new and still evolving name, image and likeness rules that are bringing unprecedented change to college sports.

The Minnesota Star Tribune
June 3, 2024 at 2:20PM
FILE - In this March 14, 2012, file photo, a player runs across the NCAA logo during practice in Pittsburgh. The NCAA is moving closer to permitting Division I college athletes to earn money from endorsements and sponsorship deals they can strike on their own. Recommendations for changes to NCAA rules that would permit athletes to earn money for their names, images and likeness are being reviewed by college sports administrators this week before being sent to the association's Board of Governors. (AP Photo/Keith Srakocic, File)
College sports are being overhauled as name, image and likeness rules change the financial structure of what's allowable. (Associated Press/The Minnesota Star Tribune)

The NIL Revolution: Our ongoing series of stories will examine how the name, image and likeness era is making an impact at the University of Minnesota and beyond. The entire series will be published here.

about the writer

about the writer

Jeff Day

Reporter

Jeff Day is a Hennepin County courts reporter. He previously worked as a sports reporter and editor.

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