Taking a page from the ecology-oriented building certification program LEED, a transit advocacy group is certifying organizations that are going transportation-friendly.
Transit for Livable Communities (TLC) has signed up 18 nonprofits in Minneapolis and St. Paul to promote options to help their employees get around without driving a personal car.
The organizations are doing everything from posting links to transit and bike routes on their websites to holding events in places accessible by bike, bus or train. Some have opened corporate car- and bike-sharing accounts, and others are providing financial incentives and other perks to employees who don't drive to work alone.
"It's been designed for 50 to 60 years to drive a car, and everybody knows those routines," said Hilary Reeves, communications director for TLC. "They don't necessarily know how to access all the new transportation options that have come along. These organizations are taking ownership of what transportation can mean to people and for those who work there. They are setting a new standard."
Susie Schatz is excited that she could save as much as $40 a month on her health insurance premiums. Starting in January, her employer, Lutheran Social Service of Minnesota, will allow employees who take public transportation or bike to the office to earn points as part of its wellness program. The points can be used to cut insurance costs.
"It's nice that my company is supportive of this," said Schatz, director of advocacy and volunteer services. "It benefits everybody, saves money and does right for the environment."
Amanda Pike, a staffer at the Epilepsy Foundation, was wedded to her car until she attended one of TLC's "Lunch and Learn" seminars, which show people car-sharing and pedestrian options, and even take people on the city bus and a spin on a Nice Ride bike. It got her to hop on public transportation.
"This is not something I would have done on my own," she said. "When I saw how easy it is, I said, 'I can do this.' It's just changing a mind-set."