It's 3 a.m. and Jacob Richards is roused from a deep sleep in his Plymouth home by his chirping cellphone. He groans, rolls over and squints at the tiny screen. But his eyes quickly widen at what he sees, and, being careful not to disturb his fiancée or their Australian shepherd, Richards is quickly up and out of bed. In minutes, his camera bag is slung over his shoulder and he's out the door.
The alert that got his attention? The Kp is at 5!
Most of us value our beauty sleep, but to Richards and his fellow members of the Facebook group Great Lakes Aurora Hunters (GLAH), catching a few winks is vastly overrated when you have a chance to see the sky phenomenon known as the aurora borealis, aka the northern lights.
On this very early morning, the Kp, a geomagnetic storm index and common gauge of the aurora's strength, is telling Richards that the odds of a show are very good. He knows that dozens — if not hundreds — of GLAH members already are out chasing the lights. The passion (and numbers behind it) is a phenomenon of its own, fed by the power of social media.
Outside his home, Richards calls up the GLAH Facebook app and sees that the show has already started. "Lights on," comes a report from northwest of the Twin Cities. "The force is strong tonight," says a member from Michigan.
Richards also sees photos — countless photos — from all over the northern United States and, because GLAH is open to anyone, from members around the globe, too.
The abundance of content is evidence of GLAH's growth. The group started about four years ago, but recently exceeded the 10,000-member mark. Each time a significant light show occurs — in general, several times a year — hundreds of new enthusiasts join.
"People typically see the lights by accident the first time, and they get their minds blown," said Brian Drourr a resident of Burlington, Vt. (which he acknowledges is not exactly on the Great Lakes), who is the site's chief administrator. "They think, 'I need to see more!' And then they discover GLAH."