The Big Ten Conference will add a boost of brand-name power and massive national reach to its fledgling hockey conference by welcoming Notre Dame as a single-sport affiliate member after next season.
The three-year-old hockey conference has endured sagging ticket sales and mediocre results and support throughout its infancy. Conference deputy commissioner Brad Traviolia told the Star Tribune on Tuesday that adding the Fighting Irish in 2017 will inaugurate a new era of Big Ten hockey.
"We're looking at it as a step that will assist our schools and help us become even more competitive nationally," Traviolia said. "We felt that affiliation membership is a mutually beneficial way to grow Big Ten hockey. We're going to be better off as a hockey conference for it."
News of the upcoming marriage comes just before the beginning of the NCAA hockey tournament, in which the Fighting Irish face off against Michigan in the quarterfinals in Cincinnati on Friday. Michigan is the only Big Ten member in the 16-team tournament field, the second year in a row the conference has had only one representative.
The Wolverines beat the Gophers 5-3 last weekend in the Big Ten tournament at Xcel Energy Center to end Minnesota's season.
Notre Dame will play one more season in the Hockey East Conference, where it landed during massive conference realignment in 2013 when the Big Ten was formed. The program will bring more than 50 years of hockey tradition to the young league that includes eight NCAA tournament appearances, all since 2004, and two Frozen Four appearances.
Notre Dame finished third this season in the 12-team Hockey East standings and was ranked No. 13 in the most recent USCHO poll.
"The competition has been excellent in the Hockey East and in the Big Ten, and that's where we want to be competing, with the best," said Tom Nevala, Notre Dame's senior associate athletic director overseeing men's hockey. "There is great excitement because we're renewing the rivalries that we cherish, and it will be great to go to those campuses on a regular basis."