In September 2018, European countries are starting a new tournament, which they are calling the Nations League. The idea is to replicate the excitement of the qualifying tournaments for the World Cup and European championships by introducing a new competition that will fill up the rest of the international soccer calendar, replacing the exhibition games that international teams now play. The rest of FIFA liked Europe's idea so much that it seems likely that it will do the same thing on a regional basis.
This is a bad idea, one that will make international soccer worse. To see why, you only have to look at the United States.
The World Cup is meaningful, in part, because it comes around only once every four years. American fans' despondence over the U.S. men's national team's failure to qualify for the 2018 World Cup was based mostly on realizing it would be a half-decade before the team would have another chance to play in the big time. Qualifying games are more meaningful and more exciting precisely because of the scarcity of the World Cup.
That's not the way the minds of soccer administrators work, though. If CONCACAF, the governing body for North and Central America and the Caribbean, ran the NFL, there would be four Super Bowls every winter, and a fifth one every summer. All that matters is the revenue; tournament quality, or whether anyone cares, is secondary.
This is why CONCACAF holds a Gold Cup every other summer, and why there will probably be another Pan-American version of the Copa America in 2020, too. It's all about the cash, and whether anyone even cares about the tournament isn't a concern. CONCACAF's biggest countries sent JV teams to this summer's Gold Cup. Even the teams themselves couldn't be bothered to care, never mind the fans.
One reason soccer is the world's most popular sport is that it's the only one that has managed to strike a balance between club and international competitions. Club soccer provides the daily drama around the world. The World Cup and the European championships are quadrennial showpieces, meaningful in part because they don't come around very often. Soccer fans can only care so much. Add more tournaments, and it just reduces the amount they care about any one thing.
UEFA, the European governing body, is selling the Nations League as an attempt to make previously meaningless friendlies into something meaningful. But just holding a competition and awarding a trophy doesn't make a tournament meaningful. Ask anyone in CONCACAF, the home of meaningless tournaments.
When it comes to international soccer, less is more. Given the money that can be made from TV contracts and ticket sales, no administrator would ever admit this. The Nations League, wherever it's introduced in the world, is another step toward ruining soccer's greatness.