Carvana Co., an online seller of used cars, started service in Minnesota this week and may test the limits of the state's dealership rules.
The Tempe, Ariz.-based company, which has been operating since 2012, will now deliver cars to buyers within a 100-mile radius of the Twin Cities.
"Expanding our offering into Minnesota allows us to reach a large population of car buyers," Ernie Garcia, Carvana's founder and chief executive, said in a statement. The firm also buys used cars.
Since its start, Carvana has rolled out to 149 markets across the country and grown to more than $2 billion in annual sales.
Carvana has a portfolio of 15,000 used cars. Shoppers can browse the company's website or app to select a car. Delivery happens within a day or two and customers have a week to decide whether to keep a vehicle.
While it's relatively easy to get into the used-car business in Minnesota, state regulations don't permit online-only businesses. Instead, a physical location must be established.
Carvana's Minneapolis location will be something akin to a fulfillment center, but it is not a customer-facing location, Amy O'Hara, a Carvana spokeswoman, said Thursday.
"We are always growing and we are always trying to bring a new way to buy a car to as many people as possible," O'Hara said. "All of the transactions happen online and all of our vehicle tours are online, but all of our vehicles have a seven-day return policy."