It didn't send tremors through the stock market or cause the price of oil to skyrocket, but as several observers of the publishing world noted a few weeks back, Men's Journal, an award-winning men's magazine and one of the first publications to ever give me a desk job, recently sent out its new issue rife with the sort of mistake that causes copy editors to hold their heads and weep.
In the table of contents, in a dozen places where the magazine should have listed page numbers, the entries all read "TK."
Or, as we would have greeted the sight around the Men's Journal break room back in the predigital days of hopefulness and swagger: "D'oh!"
"TK" is a placeholder in publishing, a shorthand used to mark a spot in a layout for details still to come. Like the Great and Powerful Oz, publishing markings like "TK" never should be seen by readers in a glossy jammed with expensive advertising and high-flying reporting. In the not-so-distant past — before the rise of Vice, BuzzFeed, Vox and whatever other fleeting web portal for hot takes it is that the kids all now read — an errant "TK" would have had to survive obsessive rounds of granular scrutiny to slip its way into print.
Then along came digital, its unregulated mayhem of piracy and pillaging and content-devouring-content, a free-for-all unleashed upon our established systems of knowledge organization and social expression. It transferred billions into the bank accounts of engineers in northern California, left the creative economy only pennies, upended the business model for print, and in many places laid waste to its norms of careful attention to the end product.
The magazines that haven't folded in the last 10 years have been sold and resold and have seen staff cut to the bones. Newspapers, the imperfect mechanism for ensuring accountability in American government, have become in many cases day-to-day propositions, and the political system has devolved into chaos.
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Today everyone can publish, appear on video or print a CD, but few can make a living doing it. Not looking for sympathy here, other than to note that it's not at all clear this is a sustainable way to structure an information economy. Yet we've only seen the start of it.