Let's be honest. Florida Georgia Line, the hitmaking country music duo, recording with passé rapper Nelly had something of a novelty flair to it, especially since it was a remix of the successful country hit "Cruise."
Florida Georgia Line touring with Backstreet Boys, a passé boy band, sounded incongruous at first blush, but it somehow worked and filled Target Field and other stadiums.
Florida Georgia Line recently hooked up with Bebe Rexha, a hot pop/dance collaboration specialist who has her own reality show on MTV. And — boom! — their duet, "Meant to Be," went to No. 1 on Billboard's country chart.
How did FGL became the kings of mismatched collaborations?
"We're eager to do it only when it's right. When the song's right and the vibe's right with the other artist, then it's a no-brainer," said Brian Kelley, 32, the Floridian in FGL. "We've always been down about pushing the envelope and getting outside the box but not overdoing it. It's about putting out quality music and quality songs, especially when you get with artists that you have a creative bond with."
Unexpected partnerships have become FGL's M.O., said influential country radio programmer Gregg Swedberg, senior vice president of iHeartMedia Twin Cities.
"They're smart," he said. "I don't think they'll ever win awards for their singing, but these two guys hear and write hits. They've had a ton of influences, but they've got country lyrics. It's all good."
FGL grew up listening to all kinds of music, said Tyler Hubbard, 30, the Georgia half of the duo. "It's really fun to bring the worlds together even if the influences are outside our genre," he said.