Do you see the bird in the photo, the brown and tan bird in the tall grass?
The bird doesn't want you to see it. Neither you nor predators.
Evolution has worked for a long time to perfect that protective coloration.
Actually, the work is never done. This bird, a willow ptarmigan, is a work in progress, as are all birds. Evolution is ongoing, always with an eye, so to speak, on the surroundings in which the birds live.
Evolution is adaptive. Change the background, change the bird.
The ptarmigan family is cryptically colored, this bird in brown and tan and black — camouflage for an animal in its natural environment. The Cornell Lab of Ornithology explains, "Individuals whose colors best meet their needs raise more young and pass to those offspring their favorable colors and patterns."
The earth tones of our sparrows best meet the needs of birds that feed on the ground. The colors are placed in stripes and streaks running the length of the body. The birds blend with the grasses and reeds they frequent.
That's the trick of the ptarmigan, blending into the grass of its habitat.