She's bawdy, brusque and even brutish. Because of or despite those traits, Cardi B made local history Saturday night at Target Center.
The Bronx, N.Y., native became the first female rapper to sell out a Minnesota arena as a headliner.
"Top to bottom," the real-life Belcalis Almánzar rightfully bragged to the 15,000 fans, who stretched up to the rafters but weren't afraid to twerk even at those heights.
Cardi, 26, beat her similarly saucy ex-Minneapolitan peer Lizzo to the arena sell-out claim by probably just a half-year or so. Both of the relentless artists represent a sharp shift commercially in the notoriously male-dominated and too often boneheadedly sexist hip-hop industry — "sharp" as in razor-tongued and sometimes musically edgy.
Her 50-minute set proved way too brief, sure.
At least she offered much more bang for a buck than the local Super Bowl party last year, when she mildly danced on stage for 20 minutes at $150 to $250 per ticket.
And anyway, Cardi had enough time to prove she's a creative and cunning rapper when she did have a microphone in her hand.
She raps about money, sex and her self-esteem a lot; kind of like male rappers have been doing for decades, but with her own cool twists.