Report: U.S. Bank to get naming rights for Vikings stadium

Neither the Vikings nor the bank will comment on the report, but sources said an official announcement is planned for next week.

June 15, 2015 at 4:27PM
U.S. Bank will pay about $10 million a year for stadium naming rights.
A rendering of the newly named U.S. Bank Stadium. U.S. Bank and the Vikings announced a 20-year naming rights deal for the new stadium, scheduled to open in 2016. (Casey Common/The Minnesota Star Tribune)

The Vikings have sold naming rights to their new stadium to U.S. Bank, according to Street and Smith's Sports Business Daily.

The web site reports that the deal will be announced June 22.

According to Sports Business Daily: "The sources added that the deal for what will soon be called U.S. Bank Stadium is for 25 years and $220M – an average of $8.8M per year – around the same total amount as the reported figure Levi's paid to entitle the 49ers' year-old stadium. The deal ends a two-year courtship by the Vikings of Minneapolis-based U.S. Bank, which is the fifth-largest bank in the nation."

Both the bank and the Vikings declined comment on the report.

Richard Davis, the CEO of U.S. Bank, was co-chairman of the committee that appeared in front of National Football League officials last May when Minneapolis was awarded the 2018 Super Bowl.

about the writer

about the writer

Howard Sinker

Digital Sports Editor

Howard Sinker is digital sports editor at startribune.com and curates the website's Sports Upload blog. He is also a senior instructor in Media and Cultural Studies at Macalester College in St. Paul.

See More