Minnesota's main streets and malls were brimming on Wednesday as gift card-wielding shoppers, exchange-seekers and perhaps a smattering of folks tired from too much family time set out in search of deals.
"Clearance season is on," declared Marshal Cohen of the marketing research firm NPD Group.
The run-up to Dec. 25 receives the lion's share of attention and advertising heft, but retailers count on the days afterward to move out their remaining merchandise and reel in a final burst of sales before closing their books toward the end of January.
So far, the season is looking pretty rosy.
Buoyed by a robust economy and pent-up demand, holiday shoppers rang up the highest retail sales in six years, according to a report out Wednesday by Mastercard.
The data — which include spending by credit cards, cash and checks — found that sales increased 5.1 percent, to more than $850 billion, from Nov. 1 to Christmas.
Online shopping grew 19 percent compared with last year.
Amazon, the world's second-largest retailer behind Walmart, announced Wednesday it had a record-breaking holiday season, but didn't provide sales numbers. The company, with a double-digit growth rate, said it signed up "tens of millions" of people for its Prime membership, which provides free shipping for a $119 annual subscription fee.