Minnesota United ownership paid $100 million in 2015 for a MLS franchise and another $250 million for a sparkly new stadium that broke ground in 2017.
Two years later, it has turned its investments toward the pitch, including its most seismic deal yet.
Its forthcoming acquisition of teenage Uruguayan midfielder Thomas Chacon is a multi-year, multi-million dollar transaction that makes it a player in soccer's international transfer market and puts it in step with a MLS that, 24 years on now, isn't just where aging superstars go to retire anymore.
Still trailing Europe's best leagues in pace and payroll, MLS is becoming a viable destination for developing young stars from South America and elsewhere on their way to finding fortune in Europe.
Paraguayan midfielder Miguel Almiron played two seasons with Atlanta FC, helping it win its first MLS Cup last year, before Newcastle United in England's Premier League paid a $27 million transfer fee for him, a record for a MLS player.
Atlanta paid more than $29 million in transfer fees to acquire Argentinians Gonzalo Martinez and Ezequiel Barco. That's more than three times the $8.5 million transfer it paid in 2016 to acquire Almiron, whom Atlanta flipped for triple the price three years later. Countryman Brian Fernandez left a Mexican team for Portland in a $10 million transfer.
Now Chacon — a small (5-5) but uniquely gifted central playmaking midfielder who turns 19 this month — is United's most bold move yet. He will arrive late in a season when United has added from that international market starters Romain Metanire, Jan Gregus, Vito Mannone and Robin Lod as well as Wilfried Moimbe-Tahrat. All left leagues across Europe in differing stages of their career for a new team, new league and a new way of life.
From soccer's second divisions in France, Spain and England, the top division in Denmark and now Uruguay's top league, United management believes it has found a better class of player to help lift it to the MLS playoffs for the first time.