Eric Harvey gets a chuckle every time someone asks about the neon wall-hanging in his Beckett’s sports bar in south Minneapolis.
“Some of the younger crowd will come in and say, ‘Why is this guy pooping out a football?’ but that’s not what he’s doing,” he said.
Diehard Minnesota Vikings fans understand the reference: The time Randy Moss scored a Vikings touchdown against the Green Bay Packers and made a mooning motion. “I guess Packers fans would moon visiting teams as they drove past on the bus, so this was a response to that,” Harvey said.
The custom sign made by a Minnesota company is part of the decor at the retro-themed place Harvey and his co-owners opened earlier this year as they set out to distinguish themselves in the ever-popular — and ever-expanding — sports bar arena. According to industry research firm IBIS World, the sports bar market saw a post-pandemic boost and is predicted to grow nearly 7% annually through 2032. Sports fandom and a hunger for social gathering spots and unique experiences are driving factors.
“I think sports is something that’s always growing and people are wanting a place to watch the game. And bars are trying to find different ways to add to that experience,” Harvey said.
At Beckett’s, it’s all about cheering on local teams, inclusivity and nostalgia with a side of humor. The name harks back to the sports trading card magazine the owners subscribed to back in the day. Memorabilia and decor include a Minnesota Wild rainbow flag and an “Everyone watches women’s sports“ sign. Menu items are moderately priced. “We’re trying to be a spot that’s inclusive for everybody. It doesn’t matter who you are, where you came from,” Harvey said. “We just want to hang and cheer and do that collectively as a bar.”
At A Bar of Their Own, which also opened earlier this year, owner Jillian Hiscock wanted to fill a void in the sports bar world. When her place in Minneapolis’ Seward neighborhood opened in March, it was the first sports bar in the Midwest to exclusively play women’s sports.
“We wanted to create a place that prioritized women,” she said about A Bar of Their Own, which draws lines out the door for big games such as the WNBA finals and spotlights women purveyors. “I don’t think I could be more happy about the first nine months. Me and my wife didn’t go into this to become millionaires; we came into this creating a space that the community deserves. Success to us is we have guests that keep coming back; we have staff that really takes pride in their work.”