The Timberwolves returned to the playoffs and the customers returned to Target Center for the 2017-18 season. They had the greatest full-season improvement in franchise history, soaring from 31 victories to 47, and attendance increased from 14,175 in 2015-16 and 14,809 in 2016-17, to 17,506 per game.
A franchise that had three sellouts in 2016-17 pushed that number to 16 last season, with two more in the playoffs vs. Houston. Those were the most sellouts in Target Center since the second season in the building, 1991-92.
The enthusiasm for the Wolves returned on June 22, 2017, when news broke that Jimmy Butler had been acquired from Chicago for the sizable package of Zach LaVine, Kris Dunn and a draft choice that turned into Lauri Markkanen.
The Timberwolves had been the team moving the major player in the previous decade, first superstar Kevin Garnett to Boston on July 31, 2007, and then standout Kevin Love to Cleveland on Aug. 13, 2014, and finally it was the opposite — the star was coming to Minnesota.
The dormant basketball crowd obviously was inspired by president/coach Tom Thibodeau's bold move to acquire Butler, and raised the percentage of sold seats in Target Center from 73.2 only two seasons earlier to 89.9.
A share of that increase could be traced to a remodeling of Target Center and the long-awaited arrival of edible concessions, but most of it was based on the acquisition of Butler.
Considering the importance of a single star in hoops compared to hockey, bringing in Butler was the equivalent of the Wild bringing in Zach Parise and Ryan Suter as free agents on July 4, 2012.
The St. Paul hockey club was headed in a bad direction with its ticket buyers after the horribly dull season of 2011-12, and then owner Craig Leipold authorized the acquisitions of Parise and Suter, and it has been 102 percent of capacity for home games since then.