It might be a challenge to get people to think carefully about a business term from real estate called "yield."
But if public officials don't take the time to really get it — and then maybe adopt a policy idea like making real estate developers set aside some units in their new apartment buildings that are considered affordable — odds seem high that the problem of not enough lower-cost housing in the Twin Cities only gets worse.
Here's what could happen. The buildings we see going up right now were on the edge of making economic sense to build. If the expected performance of new projects gets a little worse, by insisting some units collect much lower rents, the new development won't just slow down, it will stop.
Maybe that's hard to imagine, with so much money flowing into new apartments in recent years and construction cranes all around. So the first part of grasping this problem is understanding how real estate development works.
Real estate developers are a little like Hollywood movie producers, relentless optimists who come to love an idea, hire the artists to execute it and then round up the money to make it into a movie. That's the way I explained what my wife did for work to our kids when they were younger.
In both movies and apartments, unless the people with money see a way to get their investment back with a return, they're not going to fund the project. So that means developers don't decide what gets built after all. It's the investors and bankers who do. Without their money, nothing happens, no matter how brilliant the vision.
My wife hasn't worked on an apartment project for a while, but she volunteers for Project for Pride in Living, a nonprofit in Minneapolis. PPL is one of the housing developers that's come together in a group to talk to Minneapolis policymakers about affordable housing policy ideas, including requiring new market-rate buildings to have some affordable units.
The firms involved seem to include many of the big multifamily housing developers, nonprofits to market-rate builders. The list includes Schafer Richardson, a firm cofounded by my brother.