Scott Burns, the founder of GovDelivery who left soon after the $153 million sale of the St. Paul-based company late last year, is heading a new software outfit.
Burns and veteran Twin Cities technology marketer Chip House have joined with an Indianapolis venture capital firm to launch Structural.
They describe it as an "employee success management platform that allows organizations to unleash the full potential of people and teams."
The venture firm, Indianapolis-based High Alpha, has invested with partners about $1 million. High Alpha, described as a "leading cloud-venture" laboratory, has tested the software with clients for a year. And the results have been positive.
Burns has signed on as St. Paul-based CEO. House, who will be chief marketing officer, said he and Burns also have made an unspecified investment in the firm. Structural also will maintain an Indianapolis office.
"We expect to do some more fundraising" to finance growth, House said Tuesday.
Structural is described as a system that lets management "find and nurture talent within their organization, maximize team effectiveness, and leverage their current HR systems to create new value and growth." In other words, keep employees engaged and talented in a talent-poaching environment for many talented workers.
The early customers include large professional service providers, law firms and staffing agencies, and other firms across many industries. Employees are taught to use Structural's platform via their mobile devices, helping them highlight their skills, provide feedback, and build deeper connections with their co-workers.