It's bigger, easily accessible by mass transit and actually in an urban environment, which seems relevant for a festival dealing exclusively in so-called urban music.
The biggest selling point for Soundset's new location on the Minnesota State Fairgrounds, however, may have been one of the fair's most popular attributes, too.
"They had a bucket of them backstage, and I hit that even before I hit the beer," Doomtree producer/DJ Aaron "Lazerbeak" enthused about Sweet Martha's cookies joining the Twin Cities' nationally reputed hip-hop festival.
Held outside Canterbury Park in Shakopee for the past eight of its nine years, Soundset changed locations but really didn't miss a beat. About 30,000 fans ate up the nonstop 10 hours of music and unusually fair weather on Sunday as voraciously as they did the Sweet Martha's.
Its new location on the fairgrounds' Midway area — which organizers expect to be long-term — found towering stages, bustling beer tents and hard-bobbing music fans taking over where high-flying amusement rides and root beer stands dominate the site at summer's end.
The fest was forced to move due to construction on the Canterbury grounds. If anything, though, the relocation only helped invigorate the event.
"It feels a little more exciting this year," said Billy Belanger, 35, of Eden Prairie, who wore his Soundset 2008 T-shirt to trumpet the fact that he has attended all nine of the festivals.
"I live and breathe hip-hop, and here we have one of the best hip-hop festivals right here in our backyard."