The first attempt at conducting clinical research at the Minnesota State Fair was so wildly successful four years ago that now more than 30 University of Minnesota scientists are getting in on the act.
The U is taking over an entire building — the former Spamville! exhibit across from the Education Building — where fairgoers this summer can take part in clinical studies that will have them driving car simulators, participating in mock juries, discussing their dreams, or playing a video game in which they try to prevent a national food crisis.
"Talk to any population researcher and it's getting harder and harder" to recruit study participants, said Logan Spector, an associate professor of pediatrics at the U and the brains behind the new Driven to Discover research building at the fair. "The fact we have one and a half million people who converge next to the U each year is just something we have to take advantage of."
The intense interest among researchers was based on Spector's Gopher Kids study, which sought genetic and basic health information from 500 children in six days in 2010 and ended up recruiting 841 kids.
"It was amazing, the turnout, and just how excited people were to participate, and how engaged they were," said Heather Zierhut, who was a doctoral student helping with Gopher Kids four years ago. She is now leading her own study at the fair.
Unlike Gopher Kids, which invites parents to bring participating children back each year to track their growth and development, most of the studies at the fair this year will be "cross-sectional," which means fairgoers will be done with them when they leave the U building.
Most activities are designed to last 30 minutes or less.
That is the amount of time, for example, that fairgoers will need to answer a survey about technology usage and then test multitasking skills while driving in a simulator. The goal is to understand how much time people truly focus on driving while attempting other tasks, such as texting.