In an effort to get Minnesotans to leave home in the summer, Sun Country Airlines is offering four new destinations to northern U.S. cities, including the only nonstop flight from Minneapolis-St. Paul to Portland, Maine.
The other three seasonal routes from MSP will be to Cleveland, Baltimore/Washington and Bozeman, Mont. All four are new markets for the airline.
The routes reflect Sun Country's new strategy for growing its MSP hub during the summer months by offering routes to the east and west, rather than south.
The warm-weather months can be slow for Sun Country, which still depends heavily on its MSP customer base. Many Minnesotans prefer to visit the lake cabin rather than book flights to tropical destinations traditionally associated with the airline's route map.
Instead of accepting less-than-full flights, Sun Country reallocates its airplanes to other markets and sees opportunity to connect MSP passengers to some bigger U.S. cities during those summer months.
"Continuing to grow in our home market is key for us, and we want to continue to offer more service to the places Minnesotans want to go," Jude Bricker, the airline's chief executive, said Tuesday in a statement. "We are adding four unique destinations for our leisure travelers to escape to this summer, whether that be to visit family and friends or to explore these great cities."
In addition to these new MSP summer routes, Sun Country announced five new routes from Dane County Regional Airport in Madison, Wis., as well as three new summer destinations from Dallas-Fort Worth.
This reflects Sun Country's surgical strategy for its non-MSP markets. Bricker believes the small Minnesota airline has a chance to capture some traffic in "seasonally peaky" markets that have more than one key airline player. Unlike MSP where Delta Air Lines dominates and customers are more loyal to a particular airline, the Dallas-Fort Worth area has two big incumbents, Southwest and American airlines. Bricker said last month that he sees plenty of opportunity there as a low-cost carrier.