The Super Bowl Host Committee began making good on delivering big-time fun Friday as their producers of free concerts on Nicollet Mall, pop hitmakers Jimmy "Jam" Harris and Terry Lewis, promised a heavily Minnesota-themed lineup — which to them could include NFL outcast Janet Jackson, and definitely will include a Prince tribute.
"This is a great opportunity for us to showcase and be proud of the great music from our hometown," Lewis said.
Jam and Lewis were to be the stars of the news conference marking the start of the 100-day countdown to the game, but airplane trouble kept the mega-producers from making it into town.
Instead, organizers revealed some elements to the "Bold North" Super Bowl Live winter festival that will be on Nicollet Mall between 6th and 12th streets.
Every night, blue, purple and green lights will dance in the dark evening skies of Nicollet Mall, evoking the Aurora Borealis. A walk-in football-shaped snow globe will be constructed along with ice sculptures encasing NFL jerseys; nearby booths and activities will be sponsored by still-unnamed corporate partners.
While organizers expect the free event to draw 1 million visitors for the food and fun, the main attraction will be free concerts every day on the "Verizon Up Stage at Ice Mountain" on the corner of 8th Street S. and Nicollet Mall.
Talking by phone Friday from Los Angeles, Harris said: "We can do many things, but we can't fly a plane." The two homegrown music moguls would not name names yet for the series, scheduled for 10 nights, Jan. 26 to Feb. 4. But they did confirm the biggest name in Minneapolis music will be a part of the mix.
Jan. 29 (a Monday night) will serve as a full-fledged Prince tribute. Other purply moments will likely be sprinkled throughout the week.