Mark Coyle's first words Wednesday as the leader of the embattled Gophers athletics department weren't hard-edge, like the ones University of Minnesota President Eric Kaler had just spoken about Gophers basketball.
Coyle, 47, a native of Waterloo, Iowa, had listened to Kaler's introduction, which featured this assessment of his men's basketball program: "I'm profoundly disappointed in the continuing episodes, poor judgment, alleged crimes, and it simply can't continue."
Kaler hired Coyle to help restore the Gophers' integrity, luring him away from Syracuse University after only 11 months with a five-year deal that pays him $850,000 annually. In that short stint as Syracuse AD, Coyle bolstered his reputation as a fixer of troubled programs and also celebrated trips to the Final Four in both men's and women's basketball.
"So the question is, why Minnesota?" Coyle said. "And it was very simple for me. I've been in this for a long time. We love this place."
Coyle's voice then cracked as he motioned toward his wife and three children, decked out in Gophers maroon and gold in the front row. He had to pause for about 30 seconds to compose himself before launching into a story from his first stint working for the Gophers, from 2001 to 2005, when he held jobs such as athletics marketing director. He looked at his daughter, Grace, who is now 14.
"I remember when Gracie turned 3," Coyle said. "The benefit of being the director of marketing is you can have Goldy come to your house for your daughter's birthday party. And I remember Goldy Gopher walking down the steps of our basement and Gracie singing the Minnesota fight song. That's why Minnesota. This is a special place."
A swift move
Coyle quickly emerged from a thick field of potential candidates and was announced as the lone finalist by Kaler on Wednesday morning. Minnesota moved quickly when Kaler made his choice, agreeing to pay Syracuse $500,000, covering the buyout in Coyle's contract.
Kaler said the average Big Ten AD salary is $910,000. Coyle's is less than that — although he could earn an additional $150,000 annually in incentives — but more than double what former Gophers AD Norwood Teague was initially paid.