Target's liquor store on Nicollet Mall will open Friday, in time to join the party for the first Sunday of liquor sales in Minnesota.
It has been built in the space formerly occupied by the cafe serving up popcorn and hot dogs inside Target's downtown store next to its corporate headquarters. The addition of the liquor store, which has its own entrance, is part of the $10 million renovation of the two-story big-box store.
Beer and wine have been a booming business for Target. While its overall grocery sales have been sliding, adult beverages was Target's fastest growing division last year, said company spokeswoman Kristy Welker.
This year, Target plans to expand its adult beverage business in more than 300 stores by adding more shelf space for it, remodeling some departments and pursuing new liquor licenses, she said.
Craft beer, in particular, has been a standout performer for Target, especially as the retailer has localized its assortments in various parts of the country. A couple of years ago, it created a new job at headquarters of a regional beer buyer.
On top of that, at a meeting with investors earlier this year, Target executives said they are giving individual store managers more control in adjusting their store's beer lineup in order based on their customers' tastes.
About a third of the Nicollet Mall store's craft beer selection will be from regional breweries such as Surly, Indeed, Summit, Leinenkugel's and Fargo Brewing. In total, it will carry about 2,000 different items, about half of them wine.
The Nicollet Mall store will be the eighth Target Wine & Spirits shop in Minnesota, where the retailer has 75 big-box stores. The liquor stores have separate entrances in keeping with state laws.