'A Charlie Brown Christmas" has reached its 50th season. The animated holiday classic based on the popular "Peanuts" comic strip first aired on Dec. 9, 1965.
It was sponsored by Coca-Cola, and pre-empted a 7:30 p.m. Thursday showing of "The Munsters," and the preview had disappointed the suits at CBS who had ordered it. The late Charles M. Schulz, the son of a St. Paul barber and creator of the beloved characters, had pushed for novel elements that his collaborators — the television producer Lee Mendelson and the former Disney animator Bill Melendez — didn't quite understand.
All three had settled on using children's voices instead of adult actors, but St. Paul's favorite son had refused to go along with a laugh track, saying he didn't want to tell people when the show was being funny. Then there was the matter of the program's emotional centerpiece, an unadorned reading of the nativity narrative from Luke. The network executives found it flat and slow-moving, and were certain it would be a flop. It was of course the opposite.
Ask the average person what the show was about, and you'll likely get a single answer: the commercialization of Christmas. Considering what the holiday has gone on to become since 1965 — Black Friday stampedes for the latest game system, our demeaning awareness of notions like "consumer confidence," the entire gift-card economy — it seems quaint that American society envisioned itself anywhere close to the pinnacle of greed in 1965. But it's easy to see why the program is so often taken as a moral fable about getting our values straight.
Charlie Brown spends much of the tale suffering the crass ways of his playmates — preschoolers who ask for their gifts "in tens and twenties" and older children disappointed for not getting real estate. And the story so effectively skewered aluminum Christmas trees that the entire industry died within two years.
If the tale is a lament that Christmas is too commercial, that's a characteristic baked into the holiday from its origins. According to Stephen Nissenbaum's compelling social history "The Battle For Christmas," for the two centuries we have been bequeathing children with toys in the name of St. Nicholas — an "invented tradition" introduced by upper-class New Yorkers in the 1820s — the holiday has always been a product of commercial efforts.
A resurrected Dutch folk tale that had not previously traveled to America, the early-19th-century Santa narrative was propagated to ensure "the children inside their own households had replaced the poor outside as symbolic objects of charity and deference," according to Nissenbaum. Though designated since the fourth century as a day to honor the birth of Christ, the holiday had functioned as a pressure valve in a time of extreme wealth concentration, a bawdy public season of drinking and door-to-door demands for cash during the period when fermentation peaked and work diminished.
In this telling, nothing less than the adoption of Christmas trees itself was a commercial ritual — a practice meant to address growing anxieties that children were becoming too materialist as the new focus of the December holiday, as well as to help redefine Christmas as a celebration based within the home, not upon the friction between the classes.