In June 1973, Minnesota Gov. Wendy Anderson was on Basswood Lake on the Ontario border, fishing with Gerry Bibeau of Ely, who in addition to being an excellent angler was a first-rate barber.
Fishing was good that day. The governor boated five walleyes and a similar number of northern pike. All the while, nearby, a Time magazine photographer clicked away as Bibeau and Anderson enjoyed themselves in the same way a million and more Minnesotans enjoy themselves every year.
Two months later, a photo of Anderson holding a northern pike graced Time's cover, together with a headline proclaiming, "The Good Life in Minnesota.''
The flattering story inside was not about fishing, of course, but about how, at the time, Minnesota successfully educated its kids, paved its roads and paid its bills while providing a pathway to success for many of its residents.
Any number of photos could have been used on the magazine's cover to trumpet the Minnesota story. The Minneapolis skyline. The Mississippi River as it bisects Minnesota north to south. The Guthrie Theater. Or perhaps one of the state's Fortune 500 companies, say 3M or General Mills.
Instead, the photo was of the beaming Minnesota governor wearing a folksy plaid shirt hoisting a northern pike.
The iconic image literally screamed "Minnesota,'' and the good life the state offered.
Any chance a similar photo of the current governor, Tim Walz, with a similar headline will grace any magazine cover anytime soon?