President Donald Trump's case for winning Minnesota in 2020 started with a reminder of what might have been in 2016, when he lost the state by a margin of 1.5 percentage points, or less than 45,000 votes.
"This feels like the day before the election," Trump told a cheering crowd Thursday at Target Center, calling to mind his impromptu Minneapolis-St. Paul Airport rally on the eve of the 2016 election.
One more rally like that, Trump and his advisers now believe, and he would have reversed the GOP's decadeslong history of futility in Minnesota going back to the 1972 presidential election, when Richard Nixon carried the state.
Trump's downtown rally could not be counted on to help him much in DFL-dominated Minneapolis, but it sent an unmistakable signal that Minnesota as a whole — long a backwater of presidential politics — has become a battleground state.
Determined not to make the same mistake twice, Trump's campaign is planning to pour up to $30 million into the state — compared with just $30,000 to $40,000 in 2016. There are already 20 paid staffers on the ground here, with a goal of about 100 by next year. The last time, Trump's campaign said, they had only one employee on their payroll in Minnesota, and he was transferred to Colorado before Election Day.
"I think it's a state that allows us to be on the offensive," said Kayleigh McEnany, national press secretary for Trump's re-election campaign. "Democrats need Minnesota. Is there a path [to the White House] without Minnesota? That's a question for them, I guess."
Trump campaign officials are looking at Minnesota much the same way as Pennsylvania, where the president won on strong performances in counties outside of the metro areas of Pittsburgh and Philadelphia.
Minnesota's emergence as a competitive state in 2020 was evident in the hours before Trump's visit. Vice President Mike Pence, his wife, Karen, and Lara Trump, the president's daughter-in-law, each came to town for a string of events. Earlier in the week, a coalition between the campaign and the Republican National Committee trained about 100 volunteers in Anoka, part of an initiative to deploy more than 1,000 workers in the state.