Twin Cities donors help fill Salvation Army's shortage of toys for kids in need

The Twin Cities nonprofit faced a shortage of toys for 1,800 children.

December 21, 2019 at 6:06AM
Gabino Cruz of Bloomington picked out toys for his three children at the Salvation Army Toy Shop. ] LEILA NAVIDI • leila.navidi@startribune.com BACKGROUND INFORMATION: Families pick up toys on the first day they are available at a Salvation Army Toy Shop in Minneapolis on Wednesday, December 18, 2019.
Gabino Cruz of Bloomington picked out toys for his three kids on Wednesday at the Salvation Army Toy Shop in Minneapolis. (The Minnesota Star Tribune)

Twin Cities donors stepped up this week after the Salvation Army reported it had a shortage of toys that left it unable to provide gifts for 1,800 of 17,000 Twin Cities children in need.

The nonprofit, which will finish distributing toys to families on Monday, said Friday that it had received enough toys to close the shortfall.

"I'm never shocked in the generosity of people," said Dan Furry, the nonprofit's spokesman.

The Salvation Army says more ­families were in need of toys this year, up from 14,300 children last year. In Minnesota, the lack of affordable housing is squeezing finances for many. Food shelves in 2018 hit a record 3.4 million visits, according to St. Paul advocacy group Hunger Solutions. Homelessness also reached a record high, rising 10% from 2015 to 2018, according to Wilder Research.

The Salvation Army is also seeing a decline in donations to its familiar red kettles in the Twin Cities, despite debuting new smartphone pay options nationwide this year that allow people to tap to donate via Apple Pay or Google Pay. As of Tuesday, the nonprofit was short $377,000 from this time last year in its kettle campaign, which aims to bring in $3 million by Christmas Eve to support its programs feeding, sheltering and providing other services to low-income and homeless people.

A group of donors has pledged to match donations for up to $1 million that are given to the Salvation Army from Friday to Tuesday, doubling the organization's fundraising. People can give online at salvationarmynorth.org or at red kettles at stores across the Twin Cities through Christmas Eve.

One generous donor has done his or her part. This week, the anonymous donor dubbed "St. Grand" dropped a seventh $1,500 donation of crisp $100 bills into red kettles, bundled the same way he or she always does. The secretive philanthropist, who has given to the kettles every season since 2011, has now donated a total of $10,500 this year.

Kelly Smith • 612-673-4141

Lauren Mathisen of Bloomington picked out toys for her four children.
Lauren Mathisen of Bloomington picked out toys for her four children. (LEILA NAVIDI • leila.navidi@startribune.com/The Minnesota Star Tribune)
about the writer

about the writer

Kelly Smith

Reporter

Kelly Smith covers nonprofits/philanthropy for the Minnesota Star Tribune and is based in Minneapolis. Since 2010, she's covered Greater Minnesota on the state/region team, Hennepin County government, west metro suburban government and west metro K-12 education.

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