Twin Cities hotels see huge jump in revenue thanks to Super Bowl

February 16, 2018 at 4:05AM
A family poses inside the football shaped snow globe on Nicollet Mall. ] LEILA NAVIDI • leila.navidi@startribune.com BACKGROUND INFORMATION: The scene at Super Bowl Live on Nicollet Mall before the game on Sunday, February 4, 2018. Performances on Sunday included DJ Dudley D and 13 Crowns.
A family poses inside the football-shaped snow globe on Nicollet Mall as part of Super Bowl Live earlier in the month. (The Minnesota Star Tribune)

Hotels were indeed big winners of Super Bowl LII dollars.

Twin Cities hotels reported the highest increase in revenue per available room (RevPAR) for a Super Bowl host market since Indianapolis hosted the Big Game in 2012.

During the weekend of Feb. 2-4, the Minneapolis/St. Paul hotel market posted an average occupancy level of 92.5 percent and an average daily rate (ADR) of $354.41.

As a result, RevPAR increased 626 percent compared with the same weekend last year.

"The combination of lower hotel supply and a typically slow time of year for the market resulted in extraordinary performance gains for Minneapolis," said Hannah Smith, a consultant with STR, which tracks hotel supply and demand.

Tennessee-based STR regularly analyzes Super Bowl hotel data and produced the report using information from more than 42,000 rooms at hotels in Minneapolis, St. Paul and a good number of suburbs.

Indianapolis had a higher percentage jump in revenue per available room but had a much smaller hotel inventory, STR said. RevPAR is a key measurement to track the health of a hospitality market.

Not surprisingly, hotels in downtown Minneapolis — where the game was played and most of the Super Bowl activities and events took place — performed the best.

Hotels in the Minneapolis central business district, better known as downtown, had a RevPAR increase of 873 percent for the weekend. Occupancy in downtown was 99 percent, and the average rate for the weekend was $492.38.

The weeks before the Super Bowl also boosted the market, with RevPAR 137 percent higher during the two-week lead up to the event.

Nicole Norfleet • 612-673-4495 Twitter: @nicolenorfleet

about the writer

about the writer

Nicole Norfleet

Retail Reporter

Nicole Norfleet covers the fast-paced retail scene including industry giants Target and Best Buy. She previously covered commercial real estate and professional services.

See Moreicon

More from Business

card image

A small acquisition five years ago has spurred innovation and new products across Graco’s business lines and a possible new revenue source.What’s the power behind a bevy of new products from Graco? A new type of electric engine

card image
Gas was $2.39 at the BP gas station ay 46th Street at Lyndale in South Minneapolis. ] GLEN STUBBE * gstubbe@startribune.com Friday September 4, 2015 Pre-Labor Day gas prices in the U.S. are the lowest in 11 years, and under $2 per gallon in many states, though Minnesota's average is nearly 40 cents higher. Just one station, in Brainerd, was selling at $1.99. Checking on whether that is a promotion. Costco and Sams Clubs, usually the low price leaders, were 15 cents more. With some motorists' tho