When Granite Gear created its Grounds Keepers program last year, the Minnesota backpack-maker's goal was to recruit hikers to remove trash from parks and trails around the country. But two Minnesotans who have joined in the effort for 2018 had an added objective — they wanted to remove frustration. Their own.
"It's frustrating when you're out there trying to enjoy the outdoors and you're looking at trash," said Alyssa Hei of Duluth. "It's frustrating that people feel the need to leave their stuff there."
"The past few years I've tried to pick up trash on my own," added Brock Johnson of Minneapolis. "It gets frustrating seeing it all."
Hei and Johnson are joining 23 other Grounds Keepers picked by Granite Gear who have pledged to clean up at least 300 miles of trails, parks and public lands this year across the nation. In 2017, the Grounds Keepers' inaugural year, 17 people removed 1,117 pounds of trash.
The Grounds Keepers program took its inspiration from Packing It Out, an endeavor that started in 2015 when founder Seth Orme and some friends (including Lakeville, Minn., native Paul Twedt) picked up trash along the Appalachian Trail, said company marketing manager Shelly Smith. The next year, they packed out 720 pounds of litter on the Pacific Crest Trail.
Orme and his crew showed up at Granite Gear's booth at an AT festival, early on in their undertaking, sporting the company's packs, said Shelly Smith, the company's marketing manager.
"When we found out they were out there picking up trash, and they were already Granite Gear fans, we thought 'How do we support them?' " Smith said. Granite Gear, based in Two Harbors, ended up supplying the Packing it Out hikers with some of the company's gear, as well as monetary support, she said.
Grounds Keepers was then hatched as Granite Gear's effort to make trail cleaning a national effort. Orme was active in helping the company get the program set up, Smith said.