Mahesh Ramanujam, chief executive of the U.S. Green Building Council, said he has wondered how many people really know what a "green building" is or what the LEED emblems found on thousands of structures across the country signify.
It turns out not many, according to a report the council released this week as it played host to the Impact Conference on sustainable development in St. Paul. But Ramanujam hopes with a new awareness campaign, the public will better understand the impact of green buildings on greenhouse gas emissions and climate change and push for more buildings to be environmentally sustainable.
Only 11% of study respondents associated "green building" and "green space" with creating an environment where people can live longer and healthier lives, according to the first in a series of Living Standard public research reports from the U.S. Green Building Council (USGBC).
The response is a problem since so much greenhouse gas that's emitted into the environment and is adversely affecting the planet comes from buildings, Ramanujam said.
"It's a messaging issue first" Ramanujam said.
In the United States, buildings make up almost 40% of carbon-dioxide emissions that can come from the combustion of fossil fuels that provide heating and cooling, lighting as well as power appliance and other equipment. That's more emissions than the industrial (30%) and transportation (29%) sectors.
The nonprofit USGBC, an advocate for green or sustainable buildings, created and updates the LEED (Leadership in Energy and Environmental Design) system, the most widely used green-building rating system in the world.
The LEED system prioritizes efficiency of energy, water, waste management and other categories. LEED-certified buildings don't just help the environment, but they also save property owners and tenants money in operations, USGBC says.