NFL players live a macho existence in which weakness is never tolerated. Being tough isn't so much a badge of honor as it is an expectation, a code.
When a coach uses that label — soft — to describe a performance by a player, position group or entire team, the reaction grabs everyone's attention like a vinyl record screeching to a halt on a turntable.
"That cuts to every football player's core," said Leber, now a sideline analyst on Vikings radio broadcasts. "If you have a hard time finding the right motivation for a specific player, your default can just be, 'All right, I'm going to call him soft' and every guy is going to perk up and be like, 'What did you call me? Did you just call me soft?' "
I asked a handful of former NFL players about that particular word and why it carries such weight inside the locker room. Every guy noted the nature of their profession.
"It's a violent game," said Tyrone Carter, a Super Bowl champion. "When you're soft, that's like being slapped."
"No player wants to be called that for the simple fact it's a grown man's game," said Antoine Winfield, former Pro Bowl cornerback. "The game is really simple for the most part. It's man versus man. You have to win your individual match-up."