The Vikings are mixing mystery and sizzle in an attempt to sear Sunday's debut at U.S. Bank Stadium into the memories of their fans.
"We're hoping that when people leave they say, win or lose, 'that was one heck of an experience' and that they're not going to forget it," said Bryan Harper, Vikings vice president for content and production.
Some of the details are tightly held secrets at Winter Park and will remain so until late Sunday. What the team would reveal is that activities will be unlike anything ever at a regular season game. The Vikings got the NFL's permission to go a minute beyond the usual 12-minute halftime break and they've got 215 volunteers who will hustle equipment on and off the field for an eight-minute production.
Featured before the game and during halftime will be DJ Skee, an Icelandic soccer captain, an actor from the "Game of Thrones" television show, the Minnesota Orchestra, 15,000 square feet of projection mapping on the stadium's turf and an homage to Prince.
"It's the first regular season game ever at U.S. Bank Stadium and we have a responsibility to provide a memorable event, not just the game, but the entertainment," Harper said.
The hope is to celebrate the team's history and the state while electrifying fans by starting new traditions. To help with the massive production for an expected sellout of 66,200 fans in the building, the team hired event and stage producer Michael Shann, whose experience includes closing ceremonies for the Winter Olympics in Sochi, Russia.
The eight-minute halftime show will feature the Minnesota Orchestra and conductor Osmo Vänskä. The orchestra last performed at a Vikings game in 1995, when they played the national anthem in the Metroome. The orchestra has never been part of a halftime show.
Orchestra president and CEO Kevin Smith said 70 musicians will be there. He wouldn't reveal the evening's repertoire, but said it would be a combination of classical and contemporary music. The bigger challenge for the musicians comes before and after they play, as they hustle on and off the field under the NFL deadline.