Trucks, vans and trailers were lined up the other day outside a hulking west Bloomington industrial campus — Shimano, Campagnolo, Surly, Michelin, DT Swiss, Park Tool, HED, SRAM, RockShox, Ritchey, CrankBrothers,and scores more.
This was the U.S. bike business' pre-spring coming-out party — they call it Frostbike. It's been convened each year since 1988 by Quality Bicycle Products, the nation's largest wholesale distributors of tires, gear cables, handlebars, spokes, bottom brackets, panniers, saddles, brake levers, water bottle cages, seat posts, multitools, and (the company says) 40,000 other bike parts and accessories to 5,400 of the nation's bike shops and dealers. QBP also owns such lines of bikes as Surly, Salsa and Civia.
"Most people view this as a kickoff of the season," said QBP President Rich Tauer. "Winter's almost over, figuring out what products will be out there."
Closed to the general riding public, Frostbike is important for the nation's bike companies because they get casual, up-close contact with local bike shops from across the country. For example, Banjo Brothers, the Minneapolis bike bag and accessory company, credits meetings with Los Angeles bike shop owners at Frostbike several years ago for its recent breakthrough in the Southern California market.
For bike shop owners — and, by extension, bike riders — Frostbike is an advance look at what new and potentially cool bike stuff is available for 2016.
A survey of Frostbike last weekend suggests the bicycle industry did not, this year, reinvent the wheel. Or the tire. Or the chain, frame, derailleur or floor pump.
But ask people at the nation's bike companies about breakthroughs and you are shown tweaks, with varying levels of broad impact on the cycling public. For instance, the Lazer bike helmet people were showing retailers a new "inclination sensor." The sensor is intended — probably not for the bike commuting market — to monitor the position of riders' heads so as to "keep you in your most aerodynamic position" (with helmet, $450).
If truly revolutionary bike products are on the way, they might have been in what Tauer playfully referred to as the "secret rooms" deep in the vast QBP complex. It was there, he said, that manufacturers were discreetly displaying prototypes, beta versions, and other unreleased bike stuff in development.