Boutique owner Patric Richardson feels nothing but affection for the Mall of America. "I was in college when the plans for the mall emerged," he remembered. By his junior year (in 1992) the mall was open to the public. And after a stint at Neiman Marcus in downtown Minneapolis, he landed a job managing designer apparel for Nordstrom.
"Fast forward several years," said Richardson, proudly, "and not only do I come here, but I have a store here."
Richardson is best known as the owner of Mona Williams, the soon-to-close upscale resale boutique in northeast Minneapolis. (Richardson will be shuttering his Northeast shop at the end of September.) What's less known is that Richardson opened Mona Williams' newest outpost at the megamall in May. Shoppers will find the new shop on the mall's first floor, nestled between Nordstrom and DSW.
Last fall Mona Williams hosted a sale featuring one of the state's largest private couture collections. Shoppers found racks of vintage Bill Blass, Oscar de la Renta, Caroline Herrera and more. And it was that event that caught the mall's attention. They liked the idea of introducing a local business to the mall's sea of chains.
While the original Mona Williams was exclusively for high-end resale, the Mall of America location features a mix of old and new. A recent visitor found a 1970s Yves Saint Laurent blouse with flouncy sleeves as well as an array of tailored new clothes by Baum und Pferdgarden. Mona Williams is the first store in the U.S. to feature this popular Danish label.
Will Nordstrom shoppers be lured by the vintage Gucci and chic European looks? Richardson thinks so. "The majority of my customers don't wear vintage head to toe," he said. "They buy a killer vintage Chanel jacket, or they want a vintage dress so when they go to a party nobody else will have it."
133 West Market, 952-854-1228, monawilliams.com
Mona Williams isn't the only new thing at the mall. Check out these new and coming-soon options.