Between 1915 and 1940, Ogden A. Confer operated the Confer Bros. Realty Co. in Minneapolis, concentrating on neighborhoods on the south side of the then-bursting young city. He was a Jazz Age marketing guru who espoused advertising in the newspapers as "the cream-separator of the real estate business." His slogan: "Confer with Confer."
For his real estate ads and brochures, Confer hired skilled photographers, including one named J.H. Kammerdiener, who worked out of a studio on East Franklin Avenue ("Commercial Photographs That Tell Your Story"). His specialty was buildings; his photographs of churches, theaters, libraries, offices and houses from the 1920s and '30s are featured in archives across the state.
This is only important because Confer hired Kammerdiener to photograph my family's house. Or, rather, the house that would one day belong to my family. We know this because the Confer family gave the Hennepin History Museum a trove of some 8,000 black-and-white photographs of the houses that the company sold in Minneapolis, mostly between the two World Wars.
It is a priceless documentary collection — especially if the museum staff checks your address against the archive records (which they will do gladly), finds an old photograph of your home and e-mails you a PDF.
Then begins an adventure in micro history. With this vivid, unexpected glimpse into the past of such an intimate place — your home — you want to know more. And there is more.
You remember the fragile, yellowed 2-inch-thick abstract that you haven't read in 20 years. And then, you learn that the city and its museums and libraries stand ready to help you assemble not just a decent history of your little corner of the city, but also your home's wider place in the history of the city itself.
You learn that the lobby of the Minneapolis Development Review office on S. 4th Street has a computer terminal that, with a quick address search, gives you PDFs of all the city inspections of your house (including, in our case, the May 1915 pre-occupancy inspection of our then-new house). That the Northwest Architectural Archive at the University of Minnesota's Andersen Library (www.lib.umn.edu/naa) has all manner of records of architects, contractors, engineers and designers. That the Hennepin History Museum (www.hennepinhistory.org) has other, newer archives of photographs of the city's housing stock. And that the Hennepin County Central Library Library (www.hclib.org/about/locations/minneapolis-central) has everything from plat books to city directories.
And in the records of your house — in city offices, museums, libraries — you meet the likes of Confer, Kammerdiener and even William S. King, the 19th-century Minnesota congressman and land baron whose legacy includes a vote-buying indictment, serial bankruptcies, as well as the treasure of the parkland around Lake Harriet and his namesake street, King's Highway.