Under General Manager Chuck Fletcher's guidance the past nine years, the Wild achieved a competitiveness that's become unique in the NHL amid the parade of parity.
The organization is usually a lock for the playoffs, advancing each of the past six seasons. It's a run that only two other teams have matched.
But none of those pursuits culminated in the ultimate prize, the Stanley Cup.
And while that consistency is impressive, it started to dull in comparison to the growing stash of early exits and missed opportunities — so much so that Fletcher was ousted Monday without a contract renewal.
"I just don't see us with this team getting to the championship series," owner Craig Leipold said. "I just don't see it. I think we're a good team. I really do, and I just talked to our players about this. They're a good team, but they're not good enough right now."
This decision surfaced only three days after the Wild was eliminated from the playoffs by the Winnipeg Jets, with the final blow a crushing 5-0 rout. It was the second straight year the team was ousted after five games and the fourth time in that six-year streak the Wild hasn't advanced past the first round.
Fletcher's dismissal, however, wasn't motivated by the loss to the Jets, with Leipold stressing how difficult it was to be successful amid injuries to defenseman Ryan Suter and winger Zach Parise. But a change had been on Leipold's radar since he opted not to extend Fletcher when he began the final year of his contract, the owner said.
And when he noticed the "good is not good enough" motto in the team's practice facility two weeks ago, he interpreted it as a sign before finalizing his decision a couple of days ago.