HOUSTON — It wasn't so much that social media was criticizing his son. That happens sometimes — especially after a loss like THAT.
But when a post came up suggesting Terrance Williams II, a junior forward for Michigan, be left for dead in a ditch, his dad decided enough was enough. Terrance Williams Sr.'s profanity-laced response to all the haters was, in many ways, an expected byproduct of social media vitriol that bubbled up after the Wolverines blew an eight-point lead in a one-point loss to Vanderbilt earlier this month — not in the NCAA Tournament but in the NIT.
"You actually root for them when they're good," Williams Sr. said of the Michigan fans in an interview with The Associated Press two days after the season-ending loss. "But then they make a mistake, and a game doesn't go your way and you turn to hate. That's unacceptable."
The episode was just one of countless examples of the toxic minefield that athletes, coaches, friends and family face all too often on social media, all of it amplified for college basketball players when the calendar flips to March and the madness begins.
College administrators and coaches alike have warned for several years that students and athletes are facing increasing mental-health challenges exacerbated by the pandemic. And never have there been more outside voices that not only scrutinize every move players make on the court, but impact their emotional well-being away from it.
"The feedback right now, it can be so harsh and it's so immediate, and I think that's the hardest part," said Melissa Streno, a Denver-based mental health consultant for high-level athletes. "It's the immediacy of the feedback from people they don't even know. And it can be so impactful on their identity and how they see themselves as a player on the court."
Turning off social media is one option, but it's not really practical, not with the way society interacts in the 21st century. And many athletes use social media to open the door to cash. It comes with a toll.
A survey conducted by the NCAA in the fall of 2021 found spikes among athletes who experienced mental exhaustion, anxiety and depression compared with a similar survey two years earlier — before the pandemic, and also before name-image-likeness deals became an everyday reality of college sports. The survey also found that despite a growing recognition of mental health as something to be addressed, fewer than half the respondents felt comfortable seeking support from a counselor on campus.