Some of you 23-year-old indie-rock hipsters might have trouble believing this, but there actually were cool things in the Twin Cities before the Current came around six years ago -- including the concert that has become the radio station's crowning event of the year.
Rock the Garden, the Twin Cities' hottest annual outdoor concert in terms of ticket demand, lands again Saturday at Walker Art Center. This year's 10,000 tickets sold out in one day. They probably would have vanished even without the newly rock-godly My Morning Jacket as headliner.
The event's popularity can be traced directly to the rise of the Current, which helped rescue Rock the Garden from a four-year hiatus in 2008. However, back when 89.3 FM was still a classical music station, the Walker staff found a way to draw big crowds and Current-cool bands for five previous garden parties.
"People seemed to get it right away," recalled Walker associate curator Doug Benidt, a former First Avenue staffer who has overseen RTG bookings since the first one in 1998.
Intended to raise the Walker's profile among hip young rock fans, and maybe recruit some new members, the inaugural concert drew a sellout crowd of 4,000. Headliner the Jayhawks managed to escape a bad storm, which ruined the middle band's set and sent attendees running inside (mission accomplished!).
With help from Walker staffers, here's a look back at that and the other previous Rock the Gardens -- all of which seem to have at least one especially killer set to remember, plus a quirky memory or two.
1998 Lineup: The Jayhawks, Steve Millar Band, Hot Head Swing Band.
The best: At the tail end of the Jayhawks' first go-round without co-leader Mark Olson, Gary Louris proved his chops as the sole frontman. Between that, the rainstorm and typical first-year jitters, Benidt remembered, "There was a lot of nervousness, but it all worked out well in the end."