Being the fourth-largest state in the nation didn't stop Montana from feeling small in 2020. Cooped up by a pandemic, city dwellers hit the road in search of outdoor spaces, many of them parking their vans and RVs in Big Sky Country, home to Glacier and Yellowstone national parks and wildlife such as grizzly bears and gray wolves.
Visitors are finding out what we locals have always known: Montana is an excellent place to spend time outdoors.
I live in Whitefish, a Glacier gateway town of 7,700 full-time residents. During my first post-vaccination haircut, I overheard another patron claim we would be experiencing a 300% increase in tourism this summer. It was salon gossip that was later confirmed as an exaggeration, but the concern isn't without merit.
Last year, a squeeze was felt when the Blackfeet Tribal Business Council closed the eastern entrance of Glacier to protect their community from COVID-19 as Native Americans topped the list of those most affected by the virus. Tourists congregated on the west side and became frustrated to find the empty wilderness they expected throttled by traffic and crowds.
But this isn't a new issue for the region. It was shortly after the advent of Instagram in 2010 that Explore Whitefish, the town's visitor bureau, ceased marketing summer tourism. The pandemic has exacerbated this as visitors have increased but resources have diminished.
Now something has to give. That's why, for the first time ever, Glacier National Park has instituted a ticketed entry system to drive on Going to the Sun Road, a scenic byway transecting the park, to manage crowds.
Everyone in Montana is going to have to plan ahead to enjoy what the state has to offer this summer. And if visitors adopt a local mentality to do so, the trip will be better for everyone.
Do as the locals do
Recreating like a Montana resident isn't simply a matter of knowing the best fishing hole or the lushest huckleberry-picking spot. While it's true Montanans choose to live here for many of the same reasons people like to visit, traveling like a local also means adopting a neighborly attitude, getting creative about exploration to avoid crowds and respecting nature.