A look at the people behind the numbers in area business:

A look at the people behind the numbers in area business:

Title: Senior VP of sales and marketing

Age: 48

She enjoys the challenge of helping companies communicate with their customers. These days that means communicating across digital channels that include digital signs, interactive kiosks, mobile devices, social media and the Web.

In her new role, Johnson, who arrived last month, will lead efforts to advance the Minnetonka-based digital signage software company's transition into a marketing technologies solutions provider. The company, founded in 2000, launched its RoninCast digital signage software in 2003 and specializes in retail, automotive and food service industries.

Wireless Ronin, Johnson said, has work visible in signs and displays at the Mall of America to Xcel Energy Center and New York City's Times Square. It has projects in more than 250 university dining halls and more than 50 countries.

"When you walk into a location that has digital signage with movement and bright colors and animation, your eye is drawn to that," Johnson said. "That's been proven through research and something that we're starting to be able to show our customers in terms of financial results."

QWhat advantage does Wireless Ronin offer as a marketing technologies company?

ACustomers have the challenge of having these multiple channels. So they have to manage content for their website, their mobile applications and their digital displays. We bring that solution where you're managing the content in one spot and being able to push that out to all of those channels. It's very cost-effective in terms of managing your content, being able to change something in one place and have it ripple across.

QWhat are your priorities in your new job?

AGetting up to speed on the company, the solution and the customer. Continuing to work with our customers to help them test the technology and move into broader rollouts. We've got customers all along that spectrum.