About Juut Salonspa
Business: Provides premium salon and spa services including hair styling, coloring, waxing and makeup, massages, facials and body treatments
Founded: Operating as Juut Salonspas since 1999; independently owned and operated since 1991; previously part of the Aveda Corp. and known as Horst Salons
Headquarters: Minneapolis
Website: www.juut.com
Employees: 400
Executives: David Wagner, owner; Charlie Wagner, owner; Pam Langseth, president
2008 revenue: $28 million
Strategy: Increase promotions to draw more new clients to salons, promote express services to budget-minded customers
about the writer
A year after introducing its revamped rewards program, the Minneapolis-based retailer is using it to help return to annual growth of 2.5% to 3%, which it hasn’t consistently reached since the panic-buying days of the pandemic.