Acura, the first Japanese luxury brand, is reinventing itself.
Not the mild, here's-our-new-car, hope-you-like-the-grille reinvention companies talk about all the time. No, Honda's upscale brand is having a Buick/Lincoln/Titanic-level, what-went-wrong-and-how-do-I-fix-it moment.
For a brief time, Acura was arguably the most appealing Japanese brand. Early Acuras like the Legend, Integra and the first TL combined value, performance and panache in a manner other automakers feared and envied.
Then, like Buick and Lincoln, Acura lost its way. How it happened doesn't really matter, unless you're an MBA student looking to chronicle a corporate crash-and-burn. A string of bland, uncompetitive and unattractive vehicles left the brand with a vaguely premium image, but no hardware to justify it.
The 2012 TL sedan is a midway point between Acura's recent low point and the heights it aspires to.
It's a good start, not an all-new model, but a significantly improved version of an existing car.
A flood of new cars is about to hit Acura dealerships. The ILX compact sedan and RDX midsize crossover are to arrive this spring. The larger RLX sedan is to follow in the fall.
An all-new version of the legendary NSX, which was Japan's first exotic car, should hit the road in about three years.