(The Minnesota Star Tribune)
Advertising agency Little behind St. Paul's Capital City Bikeway brand
Minneapolis branding firm Little came up with the branding identity of the new Capital City Bikeway.
October 7, 2016 at 10:57PM
The name and logo of downtown St. Paul's Capital City Bikeway was created by Minneapolis branding agency Little & Company.
On Thursday, city officials celebrated the near-completion of the first phase of the construction of the Jackson Street section and introduced the planned route of the 1.7-mile trail. The Capital City Bikeway will provide a separated two-way bike lane through downtown St. Paul. It will run along Jackson, St. Peter, 9th and 10th streets as well as Kellogg Boulevard.
"When we have vibrancy on our streets, when we have these types of pathways, more people want to live downtown, they want to invest in downtown … We're very excited about it," said St. Paul Mayor Chris Coleman.
Coleman and other city officials unveiled the logo for the bikeway which resembles a large gear.
Little selected the name "Capital City Bikeway" as a reflection of the trail's location in St. Paul, the capital of Minnesota. "The logo's industrial feel nods to the historical roots of the city, reflecting the strength, pride and grounded nature of its citizens," the agency said in a statement.
Toole Design Group led the streetscape design for the bikeway and tapped Little as its brand and design partner for the project. Little also created the brand identity, logo and wayfinding signage for St. Paul's recently announced Grand Round 30-mile bicycle and pedestrian parkway.
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