Grand Old Day, St. Paul's unofficial start of summer, will return June 4 after a three-year hiatus — just in time for the festival's 50th anniversary.
Seemingly killed off first by the pandemic and then by rapidly rising costs for security and not enough time to plan, the last Grand Old Day was in 2019. But spurred by organizational help and sponsor recruitment from the St. Paul Area Chamber, the Grand Avenue Business Association has decided to give it another go.
"We're just a diehard group of St. Paulites who really want to see this get pulled off," said Chris Jensen, association president and co-chair of Grand Old Day.
Co-chair Brian Wagner said he's confident organizers can raise the $100,000 they believe they need by early February to keep the momentum going. In 2019, after officials announced that budget shortfalls would force them to cancel the festival, fundraisers pulled in an additional $72,000 in just a few weeks.
"We have months this time," Wagner said. "I'd say we're optimistic, and we're hopeful [for a successful return]. The proof is in the pudding."
B Kyle, chamber president and CEO, said she's delighted that her organization's work to assist the business association will help resurrect one of the Twin Cities' preeminent community celebrations.
"We're so excited to partner with the Grand Avenue Business Association to bring back this iconic St. Paul tradition," Kyle said in an email Thursday. "The dedicated leaders of [the association] are working tirelessly to support Grand Avenue businesses and this vibrant corridor for all to enjoy. We're proud to be part of these efforts."
Jensen said he attended the first Grand Old Day as a toddler with his mother in 1973. He credited a committee of about a dozen enthusiasts for launching the effort to revive the festival this past fall. The group has met for months, sometimes several times a day, to rebuild Grand Old Day's infrastructure of volunteers, he said.