A viral video of a man being dragged off a United Airlines flight sparked outrage and fueled widespread criticism of airlines forcing passengers to surrender seats.
In fact, the numbers of people who are involuntarily bumped off a flight tell a different story.
Those numbers, already minuscule compared to the millions of people who fly domestically each day, have dropped over the past four years in part because airlines are honing their ability to predict which flights to overbook to make up for no-show passengers. Delta Air Lines has one of the lowest rates for involuntarily bumping passengers, while United Airlines, which is now reeling from a public-relations fiasco, isn't far behind.
Four years ago, Delta Air Lines involuntarily bumped 6 passengers per 100,000, a number that they brought to just 1 per 100,000 last year, according to national statistics. In that same time period, United Airlines dropped its numbers from nearly 12 per 100,000 to just four. Both airlines have rates below the industry average.
"Of course that doesn't matter," said Zach Honig, editor in chief of travel website thepointsguy.com. "It's hard to look away [from the United video]. … Usually people aren't dragged off a plane unless they're drunk or they've assaulted another passenger."
Until that video blew up the internet and sparked international outrage, few passengers likely thought they would be told to involuntarily give up their seat to make room for someone else.
"People don't know that it's been going on for years," said Dean Headley, co-founder and co-author of the Airline Quality Rating. "It just doesn't come up that much. But it happens more than people might see because it's usually done quietly and most often before boarding."
It's all part of the gambit that allows airlines to make a profit while trying to keep fares down.