Akquracy
October 21, 2012 at 8:20PM
Business: Full-service, data-driven communications and marketing agency
Founded: 2007
Headquarters: Minneapolis
Website: www.akquracy.com
Employees: 15
Executives: Scott Petinga, chairman and CEO; Scott Spencer, managing partner/vice president, Data Science Lab; Daniel Ko, managing partner/vice president, Asia Pacific
2011 revenue: $6.1 million
Strategy: Grow by expanding to new markets, replicating data-driven marketing model and flat organizational structure.
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A year after introducing its revamped rewards program, the Minneapolis-based retailer is using it to help return to annual growth of 2.5% to 3%, which it hasn’t consistently reached since the panic-buying days of the pandemic.
