ERIN WERDE, AFFIANCE COACHING
Title: President
Age: 28
Erin Werde helps companies identify and build on employee strengths as president of Affiance Coaching.
She also is taking steps to transform the year-old Affiance Coaching, a division of St. Louis Park-based financial services firm Affiance Financial, into a mature organization.
Affiance Coaching assesses the way a person takes action and interacts with others by using a behavioral assessment index based on Kolbe Wisdom, developed by Phoenix-based Kolbe Corp.
The approach combines elements of management and human resources consulting, Werde said. Kolbe Wisdom holds that creative instincts are the source of mental energy that drives people to take specific actions.
Affiance Coaching has used the Kolbe index to help companies and their employees address such issues as increasing group productivity, enhancing communications and expediting decisionmaking, Werde said.
Named president in August after joining the company in April, Werde is responsible for fiscal operations, marketing and strategic planning. While Affiance Coaching has worked with smaller companies, Werde said the firm is seeking to bring in larger organizations and develop long-term client relationships.